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We take a look at the playboy lifestyle Pike indulged in and the parties he hosted for A-list celebrities.
Tony Pike was the sex-mad playboy who provided a tropical retreat for A-list celebrities to indulge their wildest fantasies.
The notorious hotel earned its reputation as the original home of the Ibiza house party throughout the 1980s and 1990s.
It became famous as the location for Wham!'s 1983 music video Club Tropicana as well as a favourite hangout for stars including Freddie Mercury and Grace Jones.
In the Wham! video, self-confessed sex addict Tony is seen as the straw-hatted barman serving those famously "free" drinks.
The night before the shoot Tony and George Michael downed a few drinks and then, as Tony claims in his memoirs, made “tender and passionate” love.
As the owner of Pikes Hotel in Ibiza, Tony Pike was the White Isle’s answer to Hugh Hefner.
His hedonistic parties would often find their way to the bedroom, where he claimed to have slept with more than 3,000 men and women and taken drugs with Freddie Mercury.
The British-born Australian purchased a derelict farm in San Antonio in the late 1970s, which he converted into a hotel with the help of his family.
Pikes soon became known as a place for ricos, extranjeros y famosos (the rich, foreign and famous) and its flamboyant owner was the draw.
When did he host Freddie Mercury's birthday party?
Legend has it Queen frontman Mercury used to summon Tony to his room to debate the meaning of life while snorting huge lines of cocaine of the Pike's menu.
The hotel even hosted Mercury’s legendary 41st birthday bash - and more than 700 party animals turned up to join in the fun.
The Queen frontman was thrown a bash in September 1987 with 700 guests including Bon Jovi, Naomi Campbell and Spandau Ballet.
Tony Curtis, Anthony Quinn, Kylie Minogue, and Jean-Claude Van Damme were among the guests who helped down 350 bottles of Moet & Chandon champagne.
Staff spent three days inflating gold and black helium balloons, served 350 bottles of champagne, made a cake in the shape of Barcelona’s Sagrada Familia Cathedral, and put on a firework display that could be seen from neighbouring Majorca.
Tony said: “Money was no object. Freddie sought sanctuary in the hotel and wanted a party to remember.
“When I asked him about the budget he laughed and said there was none. We could freeze the pool and have skating elephants if we wanted. He just wanted it to be wild.”
Credit: @mrpikesibiza